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Privacy Policy

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At Tackle Deals Direct, we’re committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website [yourwebsite.co.uk], make a purchase, or interact with us. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

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1. Who We Are

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We are Tackle Deals Direct, a UK-based online retailer of fishing tackle and equipment. Our registered address is The Old Coach House, Retford, DN22 6LJ, and you can contact us via this website, including for any data protection queries.

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2. Information We Collect

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We collect the following types of personal information:

  • When you shop with us: Name, billing and shipping addresses, email address, phone number, and payment details (processed securely via our payment partners).
     

  • When you browse our site: IP address, browser type, device information, and browsing behavior (e.g., pages visited), collected via cookies and analytics tools.
     

  • When you contact us: Name, email, and any details you provide in messages or reviews.
     

  • If you sign up for our newsletter: Email address and, optionally, your name and preferences (e.g., fishing interests).
     

We don’t collect more than we need, and we’ll always tell you if something’s optional.

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3. How We Use Your Information

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We use your data to:

  • Process and deliver your orders (e.g., sharing your address with couriers like Royal Mail or DPD).
     

  • Manage your account and provide customer support.
     

  • Send you order updates, shipping confirmations, and—if you’ve opted in—promotional emails about new tackle, deals, or fishing tips.
     

  • Improve our website and services (e.g., analyzing how you use our site).
     

  • Meet legal obligations, like tax reporting or fraud prevention.
     

Our lawful bases for processing include fulfilling our contract with you (e.g., delivering your order), our legitimate interests (e.g., improving our site), your consent (e.g., for marketing), and legal requirements.

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4. Who We Share Your Data With

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We only share your information when necessary:

  • Couriers: To deliver your orders (e.g., Royal Mail, DPD, ParcelForce).
     

  • Payment Providers: To process payments securely (e.g., PayPal, Stripe—card details aren’t stored by us).
     

  • Service Providers: For website hosting, analytics (e.g., Google Analytics), or email marketing (e.g., Mailchimp), all under strict data protection agreements.
     

  • Legal Authorities: If required by UK law or to protect our rights.
     

We don’t sell your data to third parties.

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5. International Transfers

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If you’re outside the UK, your data may be transferred to couriers or service providers in your country. We ensure these transfers meet UK GDPR standards, using safeguards like Standard Contractual Clauses where needed.

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6. How Long We Keep Your Data

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  • Order details: Retained for 6 years to comply with UK tax and accounting laws.
     

  • Account info: Kept as long as you have an active account, then deleted within 30 days of closure.
     

  • Marketing data: Held until you unsubscribe (you can opt out anytime via email links).
     

  • Website analytics: Anonymized data kept for up to 26 months.
     

7. Your Rights

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Under UK law, you have the right to:

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  • Access your data (via a Subject Access Request).
     

  • Correct inaccurate information.
     

  • Request deletion (where we’re not legally required to keep it).
     

  • Restrict or object to processing (e.g., stop marketing emails).
     

  • Data portability (get your data in a usable format).
     

  • Withdraw consent (e.g., for newsletters).
     

To exercise these rights, email us at [your email]. We’ll respond within 30 days. You can also complain to the Information Commissioner’s Office (ICO) at www.ico.org.uk if you’re unhappy with how we handle your data.

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8. Cookies and Tracking

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We use cookies to make our site work (e.g., keeping items in your cart), analyze traffic, and personalize content. You can manage preferences via our [Cookie Settings link] or your browser. See our Cookie Policy for details.

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9. Security

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We protect your data with SSL encryption, secure servers, and restricted access. Payment details are tokenized by our providers—we never see or store them directly. While we take every precaution, no online system is 100% secure; we’ll notify you and the ICO if a breach occurs.

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10. Changes to This Policy

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We may update this policy to reflect legal or operational changes. Check back here for the latest version—last updated March 19, 2025.

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11. Contact Us

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Questions about your privacy? Contact us, We’re here to help!

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